从结构批判到个人责任
01. 个人化责任
新自由主义将不平等解释为个人能力不足。Nancy Fraser 指出，女性主义的某些理想正与新自由主义发生“令人不安的汇合”，将政治诉求改写为自我投资的问题。
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消费主义女性主义
02. 购买赋权
“女性主义商品行动”将解放等同于伦理消费。购买标语T恤或认同特定品牌，被误认为是在参与社会变革，而真实的政治表达被符号消费所取代。
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互联网平台的逻辑
03. 算法种草
小红书等平台通过KOL构建理想范式。反容貌焦虑的表达往往被转化为医美或健身课程的推荐，可见性承诺反而限制了集体力量的产生。
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Femvertising 陷阱
04. 品牌伪共情
品牌利用赋权话语建立形象，却不必触及真实的劳动关系和薪酬结构。女性主义在这里成为了一种品牌资产和情绪价值。
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安全感的商品化
05. 全女经济
本应由公共制度提供的安全被转化为付费的“全女空间”。如果“全女”只是收费标签而非资源重新分配，它可能沦为升级版的粉红税。
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意识形态的终极逻辑
虚假意识：社会变革 vs 自我管理
虚假意识最核心的机制是把“改变社会”替换为“改变自己”。它告诉女性：通过不断购买、展示和优化自己，就能获得自由。